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The site deannedemarco.com had the following on the homepage, "Achieve Breakthrough Results and Soar to New Heights! Manage and Communicate Effectively." We observed that the webpage said " Contact Us to Inquire About This Book! I would recommend Deanne and will tell all my friends and colleagues." It also stated " CEO, J and J Builders. Deanne is an excellent speaker. She gave relevant examples and put information into context that was very appropriate and relevant to apply immediately. Acting Deputy Chief, National Park Service. Book Deanne today at 708-836-0118." The header had professional as the highest ranking keyword. This keyword was followed by motivational conference speaker, keynotes, and seminars which isn't as urgent as professional. The other words the site used was training. trainer is also included but will not be viewed by search crawlers.